How important is it for a company to have a true international presence by offering multilingual services?
In today’s globalized world, effective communication stands as a cornerstone of exceptional customer service and overall customer satisfaction. Yet, many businesses overlook a significant opportunity for growth by limiting themselves to providing services only in English. With approximately 7.5 billion people in the world and only 1.5 billion speaking English (Quora), it is evident that offering services exclusively in English neglects a vast untapped customer market.
To truly thrive and expand, especially on an international scale, companies must embrace an international presence. This means not only selling and advertising but also servicing in these different local languages worldwide.
Benefits of providing multilingual services:
| 1. Gain a competitive edge |
| Embracing an international presence and providing multilingual services permits businesses to standout in the market by catering to the diverse linguistic preferences of clients. Offering personalized services in multiple languages, attracts and retains a broader customer base, positioning companies ahead of competitors by catering to diverse linguistic needs. |
| 2. Enhanced communication |
| Multilingual services facilitate more effective communication between businesses and customers, breaking down language barriers and fostering deeper connections. Clear and concise communication in customers preferred language leads to better understanding, increased trust and stronger relationships overall.
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| 3. Elevation of customer service |
| Set a pleasant and comfortable tone for the interaction by providing support in multiple languages demonstrates a commitment to meeting the unique needs of diverse customer demographics. Multilingual customer service ensures that all customers receive personalized assistance and feel valued, resulting in high levels of satisfaction and loyalty.
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| 4. Tap into the global market – Unlocking new opportunities for growth |
| In an increasingly interconnected world, multilingualism is essential for businesses looking to expand internationally. By speaking the language of target markets, companies can effectively penetrate new territories, reach untapped customer segments, and capitalize on emerging opportunities for growth on a global scale.
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| 5. Increased productivity & sales through improved accessibility |
| Multilingual services streamline communication processes, reducing misunderstandings and minimizing the need for extensive translation efforts. This efficiency boost translates into increased productivity for both customers and employees, leading to smoother transactions, faster resolutions, and ultimately, higher sales conversions. |
| 6. Achieve a more customer-centric business model – Fostering loyalty and trust |
| Embracing multilingualism reflects a commitment to prioritizing the needs and preferences of customers from diverse cultural backgrounds. By accommodating linguistic diversity, businesses demonstrate empathy, respect, and inclusivity, fostering positive perceptions and building long-term brand advocacy among a wide range of consumers. |
| 7. Heightened quality of customer service – Setting high industry standards |
| Multilingual services enable businesses to deliver more comprehensive and accessible support experiences, regardless of language barriers. By investing in translation tools, companies can ensure that every client interaction is impactful and reflective of their brand’s commitment to excellence. |
Expanding on these benefits highlights the strategic importance of multilingual services in today’s global marketplace, highlighting the value of a international presence in today’s global marketplace. Companies that embrace multilingualism distinguish themselves by offering tailored, high-quality customer services on a global scale.
Transitioning into a multilingual company that operations internationally doesn’t need to be a daunting task.
So, what’s new on the horizon?
How can Interact Strategies help your company seamlessly gain an international presence by becoming a multilingual powerhouse with easy access to the international marketplace?
Basic language services is no longer sufficient, especially for companies eyeing an international presence.Being a multilingual company opens doors to a multitude of advantages, from expanding customer reach to enhancing cultural awareness and raising CSAT.
At Interact strategies, we offer solutions to make this transition smooth and efficient, instantly establishing a local presence in international markets through global, multilingual cloud self-service IVR and Bots.
How do we achieve this? We think global, act local.
Our innovative API leverages the caller’s phone number to determine their country and provides a list of the most spoken languages for the caller to select service in thus ensuring seamless communication.
With voice and bot self-services available on over 60 languages and hundreds of high-quality digital voices to choose from, we have partnered with leading contact center brands such as Genesys, Nice CXone, Five9, Talkdesk and more.
What is the timeline:
- API lookup phone number – Ready now
- Audio recording and streaming – Expected by June.
- Live connection to any call center – Rolling out in July.
- Interpretation/translation services – Coming in October.
Additionally, our human-assisted AI translation services offer unparalleled accuracy and efficiency, ensuring a rapid turnaround without compromising on quality.
So, ask yourself: Is your company missing out on clients due to language barriers?
If you’re ready to elevate your business to the next level and tap into international markets, Interact Strategies is here to guide you every step of the way.